Tracy King is a producer, consultant and writer who co-runs the animation and game develoment company KerShoot. She produced the BAFTA-longlisted Tim Minchin’s Storm movie, now at 1.7m YouTube views, and the viral marketing for Richard Wiseman's huge hit The Colour-Changing Card Trick. Tracy speaks on a range of topics including viral marketing and advertising psychology, is a gaming and comics geek, and writes a monthly column for Custom PC magazine.